Strategy Round Up | 6.11.21
The Hill: Burger King Declares War on Chick-fil-A over LGBTQ Rights
This Pride month, a new chicken war is brewing between Burger King and Chick-fil-A. Burger King is donating 40 cents for every sale of its new chicken sandwich, Ch’King, to the Human Rights Campaign, a dig at Chick-fil-A, who has a notorious anti-LGBTQ+ reputation.
‘This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening,’ a Burger King spokesperson told USA TODAY via an email. The company emphasized that the Ch’King is available on Sunday, taking a jab at Chick-fil-A which observes the Sabbath on Sunday.”
This article discusses how we’ve been freed from the tyranny of busyness. Many are coming to terms with the idea that perhaps this desire we thought we had to return to “normalcy” no longer exists, and that the busyness we once craved is something we no longer do.
“Many are relieved by the lack of choices and the ability to engage with others almost entirely on their own terms. And they’re not sure they’re ready for it all to end. The pandemic offered a rare window of opportunity for some people to become literally less busy, and perhaps more importantly, to get perspective on their cultural beliefs about busyness. Instead of being caught up in the inertia of always projecting a busy life, they had time to reflect on how they used busyness to define themselves — and how it led to stress and the conflation of productivity and self-worth.”
This interactive site demonstrates the (depressingly) large scale of wealth between our country’s biggest billionaires (like Bezos) and us normal folk in its simplest form possible — the computer scroll.
Marketing Brew: Olipop Takes on Big Soda in First Major Campaign
Olipop, a stevia-sweetened probiotic-filled drink is fighting its way to the top of the crowded carbonated beverage category by running its first major campaign today across streaming platforms such as Hulu, Roku, Spotify, ESPN, and Amazon Fire TV, to introduce — specifically — sports fans and cola drinkers to a brand that calls itself “a new kind of soda.”
“The campaign showcases an almost perfect shot-by-shot remake of Pepsi Zero Sugar’s latest campaign, mocking the soda giant’s sugar-free offering. The brand is targeting audiences who have bought either Pepsi or Coke and will track whether they make the switch to Olipop, using a mix of store purchasing and mobile location data.”
Checking The Receipts — Pinkwashing This Pride
This Pride Month, companies are getting called out for pinkwashing their social handles and campaigns, while still donating to anti-LGBTQ+ causes behind closed doors. The worst offenders are included but not limited to: AT&T, General Motors, Coca Cola, Anheuser-Busch, American Airlines, and NBCUniversal.
