NPR: Idled Thai Taxis Go Green With Mini-Gardens On Car Roofs
In an effort to utilize idled taxis due to the coronavirus crisis, two taxi cooperatives in Thailand assembled miniature gardens this week using black plastic garbage bags stretched across bamboo frames that serve as small vegetable plots.

“The result looks more like an eye-grabbing art installation than a car park, and that’s partly the point: to draw attention to the plight of taxi drivers and operators who have been badly hit by coronavirus lockdown measures. …

Flamin’ Hot Cheetos? Good. Mountain Dew? Great. Flamin’ Hot Mountain Dew? You know what, it’s 2021, why not.

The spicy beverage is only sold online and drops 8/31, and Flamin’ Hot swag swag will drop September 4th.

Frito Lay’s strategy to inject their flavors into every facet of our food-based lives continues.

Whatever your feelings on the flavor itself, mashups are eye-catching and this one is sure to make people stop scrolling. You may recall Flamin’ hot ice cream at your local Marble Slab earlier this year, and Lay’s potato chips mashing up with Cool Ranch and Funyun flavors. Combining brands is a great way to earn media; this particular product run is a smart brand awareness play in a year where we’re seeing collectables and limited edition items captivating audiences.

“As a brand…

Zackary Hendrickx

Take on the Week: When big ideas aren’t necessarily great ideas.

Our Robot Overlords are Coming

During the same week that Boston Dynamic’s Atlas robot conquered its Ninja Warrior course with disturbing ease, and Tesla unveiled their humanoid TeslaBot, Disney announced its plan to populate its parks with “sentient” robot versions of all your favorite animated characters. The prototypes are no doubt impressive, but leave it to Twitter to point out the obvious parallels with another robot-populated theme park gone wrong.

Sirius XM Launches TikTok Radio

Marty X. Mercado

Messi = Money

Lionel Messi signs for PSG

The sporting world was in a standstill as Lionel Messi and Barcelona announced that they will be parting ways after over 20 years together. Messi completed his “free” transfer to French giants Paris Saint-Germain, joining fellow superstars in Brazil’s Neymar and French phenom Kylian Mbappé, as well as new arrivals in Real Madrid legend Sergio Ramos, European Cup Winning Italian Gianluigi Donnarumma, Morrocan star Achraf Hakimi, and Liverpool hero Gini Wijnaldum.

The arrivals harken back to the Real Madrid Galacticos era, and while time will tell on whether results on the pitch reflect the…

You Won’t Remember The Pandemic The Way You Think You Will, The Atlantic

This article is all about how our memories are shaped both individually as well as communally. It speaks of the challenges we’ve faced walking through a life period of hardship together, versus a “flashbulb moment” like that of the assassination of JFK. Through this life period, we will each tell our own version of the pandemic, we will each assign to it our own meaning, or own purpose.

“We’re already shaping our future pandemic narratives — the stories we will tell as individuals, as communities, as societies…

Jourdan B. Gooden

It’s July already? No, it’s halfway through July already?

Twitter Is Shutting Down Fleets on August 3, Citing Low Usage

Fleets were fleeting.

“Twitter has confirmed that Fleets — its own take on ephemeral Stories that it launched into general availability just nine months ago — is shutting down on August 3.”

If you’re a marketer who for some reason didn’t have that ball of cringe in your stomach when Twitter first announced that they were testing this ephemeral Stories feature and for some reason decided to incorporate Fleets as a part of any plan or strategy…

The Hill: Burger King Declares War on Chick-fil-A over LGBTQ Rights

This Pride month, a new chicken war is brewing between Burger King and Chick-fil-A. Burger King is donating 40 cents for every sale of its new chicken sandwich, Ch’King, to the Human Rights Campaign, a dig at Chick-fil-A, who has a notorious anti-LGBTQ+ reputation.

‘This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening,’ a Burger King spokesperson told USA TODAY via an email. …

Ellen Dollard

Happy First Summer Friday! Hang with your quran-team, maybe rethink buying that NFT, and dive into color theory with your weekly Strategy Roundup.

We Want Our Friends Back (But Which Ones?)

“Wall Street types often talk about a ‘flight to quality,’ the tendency of investors to abandon riskier, less established stocks for blue chips during a crisis. The same might be said about friendships during the pandemic.”

We all created our small social circles when the pandemic started — our pandemic pods, COVID crews, and quran-teams. But now, as we approach the ending will we return to our…

Jourdan B. Gooden

You’re putting the final touches on prep for your almost post-pandemic hot girl/hot boy summer. The sun’s out and come Monday, those (hamburger) buns better be out! I want you to crack open that hard seltzer. Go ahead and pour that wine glass past half full! Btw, I’m still accepting invitations to the Memorial Day BBQ!

One Year Since George Floyd’s Death

Tuesday marked the one year anniversary of the death of George Floyd. Since May 25th, 2020 when he was murdered by a Minneapolis police officer, George has become an iconic symbol in the fight for…

Strategy Hot Takes

Date: 4.23.21

The New Yorker: TikTok and the Vibes Revival

“Vibe” is a placeholder for an abstract quality that you can’t pin down — an ambience. It’s the reason that you like or dislike something or someone (good vibes vs. bad). It’s an intuition with no obvious explanation (“just a vibe I get”). In the social-media era, though, “vibe” has come to mean something more like a moment of audiovisual eloquence, a “sympathetic resonance” between a person and her environment. It’s a concise assemblage of image, sound, and movement.

Social media used to be focused on personality and narrative — the more…

Allen & Gerritsen

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